Expertech South Africa to Promote MISys Manufacturing in southern Africa

Bernard Ford, Expertech CEO, adds the manufacturing software to a portfolio of products that integrate with Sage 300 ERP Accounting software.

“We are very fortunate to be working with Bernard Ford at Expertech,” said Dave Brown, CEO and President of MISys. “He has extensive experience selling and servicing Sage accounting products in South Africa and the bordering countries. We are confident that he will be effective promoting MISys Manufacturing software to Value Added Resellers and end users. ”

“I have known MISys for more than 15 years,” said Ford, “and appreciate how the software gives Accpac, now Sage 300, users a very strong manufacturing system tied into their existing accounting system. I believe there are some real opportunities for MISys in the market and I hope to reach the largely small and medium sized businesses in the region requiring powerful yet simple-to-operate manufacturing software.”

About Manufacturing Information Systems:
MISys has been a leader in the manufacturing software industry for more than 25 years. MISys Manufacturing is the current version of its software, first released in 2006 as MISys SBM, version 6.0 was released in September of 2012. MISys is an Endorsed Development Partner with Sage Software, the developer of Sage 300 ERP (Accpac), Sage 50 US (fka Peachtree) and Sage 50 CA (formerly Simply Accounting). Intuit, the publisher of QuickBooks, has recognized MISys as a gold development partner. MISys software products have been sold and serviced in South Africa by Sage Softline. A privately held corporation headquartered in Woodstock, Vermont, MISys has more than 7,500+ customers worldwide. Visit MISys online at www.misysinc.com.

About Expertech Pty:
Expertech was founded by Bernard Ford in 2011 to promote third party software applications to channel partners for Sage software products in the South African region. Bernard has more than 20 years of experience in business applications, accounting and ERP software in the mid-tier market across all industry types. He previously worked for Sage software resellers in sales and marketing roles at Softline Lorge, Acctech Systems and Sage Softline. In addition to MISys Manufacturing, Expertech markets Orchid Systems, Systronics, Orion Digital Integration and others.

Learn more about MISys Manufacturing software. Visit misysinc.com.

accpac, Bernard Ford, Expertech Pty, misys, misys manufacturing, MISys SAE, MISys SBM, peachtree, Sage 300 ERP, Sage Softline, simply accounting, South Africa, Woodstock.

Just a little history lesson

For twenty-five years, Manufacturing Information Systems, developed a manufacturing solution for Accpac accounting software. It sold well with more than 7000 installations in over 40 countries. MISys was recognized as the Accpac Development Partner of the Year FIVE (5) times (1996, 1999, 2000, 2003, 2004). It was, and remains, a great relationship.

Then in 2005 MISys developed another manufacturing solution, based on its existing functionality but on a .NET platform, and which integrated with other accounting packages (Peachtree, QuickBooks, Simply, Adagio). Some Accpac resellers perceived that MISys was not supporting Accpac anymore. MISys adapted its new software (MISys SBM) so that it would also fully integrate with Accpac, demonstrating that it was fully supporting Accpac customers. Still there was confusion. After more than 2 years of marketing efforts to show that MISys supports Accpac, we see signs that the messaging is working. Accpac dealers are recommending MISys SBM to their manufacturing clients at a steady and increasing rate. It took some time, but it is working.

Marketing to existing customers to change their perceptions is more difficult than to market a new idea to potential customers. It takes persistent and consistent messaging and demonstrating the commitment through actions.